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Behind The Brand

BEHIND THE LONDON BROW BRAND

ONCE UPON A TIME

My name is Leigh and I founded The London Brow Company as a result of my passion for the beauty industry and my love for our planet.

I fell in love with our industry after starting my own beauty business back in 2009. The relationships I built with my clients and the joy from giving them confidence was addictive. I enjoyed what I was doing so much that in 2011 I started teaching and opened my own academy (The Leigh Blackwell Training Academy)

But like many busy working Mums I soon reached a point of burnout - I'd become so successful, and I was so grateful for it, but I wasn't taking care of myself. I decided to step away. I closed my business and travelled the world with my husband.

 

THE JOURNEY SO FAR!

While travelling, I discovered a new treatment known as brow lamination. I thought it was an interesting concept so decided to bring it to the UK. Initially, I trialled products from Russia but I soon realised I didn't like the products or their ingredients.

Travelling had really opened my eyes to what is going on in the world - such as pollution, plastics in the ocean - and I really started to think about how I could personally make an impact. I realised I needed to take my business a different way.

The problem was that the lamination products available weren't typically natural, healthy, vegan or cruelty free. If they were, they were so expensive that a small beauty business owner would have to really compromise their own earnings in order to use them.

The London Brow Company was born because I didn't want anyone to have to make that choice.

I started researching how to make my own products, set up my own lab and my own accredited course for brow lamination.

I'm now so proud to say that The London Brow Company makes effective, quality products here in the UK using only plant based, sustainable ingredients.


THE PURPOSE OF THE LONDON BROW COMPANY

To transform the business of beauty through creativity, community and kindness

 

OUR MISSION EVERY DAY


We use the power of plants to get incredible results and focus on people not profit


OUR VISION FOR THE FUTURE


Becoming an industry leading, ethical beauty brand

 

THE LONDON BROW COMPANY VALUES

  • We are working to create new solutions to old problems in the beauty industry that work every time.
  • We are always looking to find new ways to fix old issues
  • We put people and planet first in all that we do
  • We value 100% cruelty free products and practices at all times