Wheat Straw Packaging: A Smarter Alternative for Beauty Packaging
At The London Brow Company, product development goes beyond what is inside the bottle. We also consider the packaging our professional products are supplied in and look for practical ways to reduce our reliance on conventional materials.
That is why our Pre & Post Wax Care range uses innovative wheat straw bottles. Our supplier substantiates this packaging as compostable, giving us a more considered packaging option while retaining the practicality required in a professional salon environment.
What Is Wheat Straw?
Wheat straw is the stalk left behind after wheat grain has been harvested. Rather than treating this agricultural by-product simply as waste, it can be used as a raw material in the manufacture of useful products and packaging.
For London Brow, that makes wheat straw particularly interesting: it allows an existing agricultural by-product to become part of functional cosmetic packaging.
What Is Wheat Straw Plastic?
“Wheat straw plastic” or “wheat straw bioplastic” is a term used for materials that incorporate processed wheat straw fibre into a mouldable material suitable for items such as containers and bottles.
The exact composition and environmental properties of wheat-straw materials can vary between manufacturers. For that reason, claims such as compostability or biodegradability should always relate to the specification of the particular material being used rather than being assumed for every product described as wheat straw.
For the wheat straw packaging used by London Brow, our supplier substantiates that the packaging is compostable.
Why Does London Brow Use Wheat Straw Bottles?
We wanted packaging that reflects the same thought we put into our professional formulations. Wheat straw gives us an opportunity to use an agricultural by-product in a durable bottle while moving away from simply defaulting to conventional packaging.
It is also a visible part of the product. Beauty professionals can explain to clients why the packaging looks and feels a little different and the thinking behind our choice of material.
Is Wheat Straw Plastic the Same as Conventional Plastic?
No. Wheat straw packaging incorporates plant-derived wheat straw material, whereas conventional plastics are typically based on fossil-fuel-derived polymers. However, not every wheat-straw material has the same composition, so we avoid making blanket claims about all wheat straw products.
Our focus is the packaging we have specifically selected for London Brow and the properties substantiated for that packaging by our supplier.
Is Wheat Straw Packaging Compostable?
The wheat straw packaging used by London Brow is supplier-substantiated as compostable. We deliberately do not apply that statement to every wheat-straw product on the market because manufacturing specifications can differ.
We also avoid quoting a universal composting timeframe or disposal method unless it is supported by the specification for the particular packaging concerned.
Can Wheat Straw Be Used for Cosmetic Packaging?
Yes. Wheat-straw-based materials can be formed into practical packaging, including bottles. For London Brow, this allows us to use the material for professional beauty products such as our Pre & Post Wax Care range without losing the functionality expected from salon packaging.
Turning an Agricultural By-Product Into Something Useful
One of the things we love most about wheat straw is the story behind the material. The grain is harvested for food production, leaving the stalk behind. That remaining straw can then become a useful raw material rather than simply being viewed as agricultural waste.
It is a good example of the kind of thinking we want to encourage in beauty manufacturing: looking beyond the formulation itself and considering how materials are selected throughout the product.
More Than What's Inside the Bottle
London Brow is a UK beauty manufacturer with our own product development and manufacturing expertise. Sustainability decisions form part of that wider development process alongside product performance, professional usability and ethical beauty.
Our wheat straw bottles are one example of how those decisions can become part of the finished product rather than remaining an idea behind the scenes.
When you choose London Brow's Pre & Post Wax Care Set, the packaging is part of that story too.
Wheat Straw Packaging FAQs
What is wheat straw plastic?
It is a material that incorporates processed wheat straw fibre into a mouldable material that can be used to create products including packaging and bottles.
Is wheat straw packaging compostable?
It depends on the particular material and manufacturer. The wheat straw packaging used by London Brow is substantiated as compostable by our supplier.
Is all wheat straw plastic the same?
No. Composition and material properties can vary, which is why environmental claims should be based on the specification of the particular packaging rather than applied to all wheat-straw products.
Why does London Brow use wheat straw bottles?
They allow us to incorporate an agricultural by-product into functional professional beauty packaging and form part of our wider approach to more considered product development.
