5 Ways to Retain Clients After the Busy Holiday Season
The holiday season is one of the busiest times of the year for beauty professionals — booked-out calendars, packed treatment rooms, and new clients discovering your services for the first time. But what happens when January hits and the rush slows down?
This is where your retention strategy matters.
Keeping those new and existing clients coming back is the key to stable, predictable income all year round. Below are five proven ways to retain clients after the holiday season, boost rebookings, and elevate your beauty business.
1. Encourage Rebooking Before They Leave the Appointment
One of the simplest yet most powerful retention strategies is securing the client’s next appointment before they walk out the door.
During the holidays, treatments like brow lamination, lash lifts, and hybrid tinting see huge demand — and every one of these services requires maintenance.
Suggested Script to Use:
“Your brows/lashes will be due again in 6–8 weeks — shall I get you booked in now so you don’t miss your ideal slot?”
To support this, you can also recommend maintenance products they can use at home between visits, such as:
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London Brow Lamination Aftercare Serum
https://www.londonbrowcompany.com/products/london-brow-keratin-serum -
London Brow Pro Lash + Brow Duo Tint
https://www.londonbrowcompany.com/products/duo-lash-brow-tint
When clients use professional aftercare, their results last longer, meaning they’re more likely to return to you for upkeep.
2. Introduce New Year Loyalty Rewards
January is the perfect time to launch a simple but effective loyalty system. It doesn’t need to be complicated — even a digital stamp card or “treat on your 6th visit” works wonders.
Here are some client-pleasing loyalty ideas:
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Free brow tidy with every 5th lamination
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10% off their next treatment when they bring a friend
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A complimentary lash tint after 3 lash lifts
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Mini product samples for returning clients
You can even reward loyalty with small retail incentives, like add-on pricing for popular essentials:
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London Brow Cleanse & Prep
https://www.londonbrowcompany.com/products/london-brow-cleanse-prep -
Skin-safe Hybrid Stain Kits
https://www.londonbrowcompany.com/collections/hybrid-dye
These small gestures build long-term trust and make clients feel valued.
3. Promote “New Year, New Brows” Packages
January is the month of fresh starts, resolutions, and glow-ups. Use this to your advantage by creating bundles or seasonal promotions that encourage clients to maintain their brows and lashes throughout the quieter months.
Examples include:
✨ New Year Brow Refresh Package
Brow Lamination + Tint + Nourishing Serum
Pair with:
London Brow Lamination Kit
https://www.londonbrowcompany.com/products/london-brow-lamination-kit
✨ Fresh Start Lash Lift Bundle
Lash Lift + Tint + Aftercare
Pair with:
K-Lift Lash Lift System
https://www.londonbrowcompany.com/products/k-lift-lash-lift-and-brow-lift-kit
Packages not only increase revenue per visit but also give clients a reason to continue prioritising their beauty routines after the festive period.
4. Strengthen Your Aftercare Education
Clients who understand their aftercare are more satisfied with their results — and satisfied clients rebook.
Make sure every client leaves with:
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Clear instructions
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Product recommendations
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A simple follow-up message 24–48 hours after their appointment
This small touch shows professionalism and care, helping build stronger relationships.
Consider creating a branded aftercare card using products from the London Brow Company to guide clients, like:
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London Brow Gold Growth Oil
https://www.londonbrowcompany.com/products/london-brow-gold-growth-oil -
Lash & Brow Keratin Conditioner
https://www.londonbrowcompany.com/products/keratin-lash-brow-conditioner
When clients see faster, healthier results, it directly boosts repeat appointments.
5. Stay Visible Through Email & Social Media
After the holiday rush, clients are often overwhelmed, tired, and watching their budgets — meaning they’re less likely to think about booking treatments unless you remind them.
Use consistent communication to stay top-of-mind.
What to Post in January:
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Brow lamination healing and aftercare tips
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Before/after transformations
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Quick Reels showcasing tint shades
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Brow/lash trends for the new year
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Appointment availability updates
What to Email Your Client List:
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A “Thank You for 2025” message
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Exclusive January rewards
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Seasonal brow/lash style inspiration
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New products in the studio
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Your updated hours or service menu
If you retail products, highlight your bestsellers like:
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Hybrid Tint Shades
https://www.londonbrowcompany.com/collections/hybrid-dye -
Brow Styling Wax
https://www.londonbrowcompany.com/products/brow-styling-wax
Consistent visibility is one of the strongest long-term retention tools you have.
Final Thoughts
Client retention after the holidays doesn’t have to be complicated — it’s about connection, consistency, and elevating your client’s experience.
By encouraging rebooking, rewarding loyalty, offering irresistible packages, educating clients on aftercare, and staying active online, you’ll create a business that thrives well beyond the festive season.
If you want to upgrade your services, explore our full collection of professional brow and lash products here:
https://www.londonbrowcompany.com/