🐇 Cruelty Free vs Vegan 🌱
Vegan and cruelty-free are two different terms that are often used interchangeably, but they have different meanings.
Vegan refers to a lifestyle that avoids using animal products in any aspect of life, including food, clothing, and personal care products. Vegans exclude any animal-derived ingredients, such as milk, eggs, honey, and gelatin, as well as any products that have been tested on animals.
Just because a product is vegan does not make it cruelty free. Vegans only use cruelty free products but product manufacturers don't always create cruelty free vegan products. This is where the lines are blurred.
A vegan product (not having any animal derived ingredients) may still have been tested on animals.
Cruelty-free refers to products that are not tested on animals during any phase of their development, from ingredients to finished product. However, cruelty-free products may still contain animal-derived ingredients.
Therefore, a product can be vegan but not necessarily cruelty-free if it has been tested on animals during its development. Conversely, a product can be cruelty-free but not vegan if it contains animal-derived ingredients.
This is why knowing your products, where they are made and asking your brand for proof of their ethics against animal testing is so important.
The London Brow Company are proudly Vegan AND Cruelty Free across their whole product range. Our strong ethos does means we do not pick and choose which products we want to make 'vegan' or 'cruelty free' to stay on trend.
Do you have any questions about being Vegan and / or Cruelty free? Just ask we are here to help demystify things so you have clarity when choosing your products 🌱🤍