Get Your Salon Ready for Black Friday: A Guide for Beauty Therapists
Black Friday is one of the biggest shopping events of the year, and it's not just for retail stores—salons and beauty businesses can benefit too! With clients eager for discounts and special offers, it's the perfect time to boost your bookings, promote your products, and increase your salon’s revenue. But how do you prepare for this big day?
Here’s a step-by-step guide to help you get ready for Black Friday and make the most of the shopping season.
1. Plan Your Offers in Advance
Start by deciding what offers you’ll have on Black Friday. This could be discounts on popular treatments like brow lamination or lash lifts, exclusive package deals, or even free add-ons like a brow tint when clients book a full treatment.
Consider offering:
- Discounted Treatments: Offer a percentage off your most popular services.
- Bundle Deals: Create value bundles, such as combining brow lamination with lash tinting or waxing services.
- Product Discounts: If you sell retail products, put together product bundles that complement your services, such as brow aftercare kits or vegan skincare packages.
Tip: Keep your offers simple but attractive. Clients are looking for value, but you don’t want to overwhelm them with too many choices.
2. Promote Your Offers Early
Once you’ve planned your Black Friday offers, it’s time to start promoting them. Begin advertising at least two weeks in advance to build anticipation. You can use:
- Social Media: Share sneak peeks of your Black Friday deals on Instagram and Facebook. Create eye-catching posts, stories, and reels that highlight the savings and special offers you’ll have.
- Email Marketing: Send out Black Friday-themed emails to your client list, giving them early access to your deals. You can create a sense of urgency by offering early-bird discounts or limited-time promotions.
- Salon Signage: If you have a physical salon, put up posters or signs advertising your upcoming deals. Clients coming in for other treatments will appreciate knowing they can get a great deal soon!
3. Offer Online Booking
Make it as easy as possible for clients to take advantage of your Black Friday deals by setting up online booking. This allows clients to reserve their appointments quickly without needing to call or come into the salon.
If you’re offering product discounts, ensure your website or social media has a direct link to purchase those products online.
4. Stock Up on Supplies
If you’re expecting a surge in bookings, make sure you have plenty of stock on hand. This includes the products you’ll use during treatments (like your brow lamination kits or wax) as well as any retail products you’re offering as part of your Black Friday deals. Running out of stock during the busiest shopping period of the year is the last thing you want!
Tip: Double-check your appointment book to ensure you can handle the extra clients, and consider extending your hours for the week of Black Friday to maximise your earnings.
5. Create a VIP Experience
Your loyal clients are your most valuable customers, so why not offer them something special? Consider sending an exclusive Black Friday VIP email to your best clients, offering them early access to your discounts or additional perks. You can even invite them to a special event or give them a free treatment add-on to thank them for their loyalty.
6. Add a Festive Touch to Your Salon
Create a welcoming atmosphere for the Black Friday weekend by giving your salon a festive makeover. You don’t need to go all out, but small touches like holiday decor, candles, or warm seasonal scents (like cinnamon or vanilla) can enhance the client experience and make their visit more memorable.
7. Run a Social Media Contest
Boost your engagement and reach by hosting a Black Friday contest on your social media platforms. Encourage followers to share your posts, tag friends, or share their favourite treatments for a chance to win a free service or a product bundle.
This will help create buzz around your salon and get your deals in front of a larger audience.
8. Focus on Aftercare and Upselling
Black Friday is the perfect opportunity to introduce clients to aftercare products that will enhance their results. For example, after a brow lamination or lash lift, you can recommend aftercare serums or brow conditioning products to help maintain the treatment.
When clients come in for their discounted treatment, use it as an opportunity to upsell additional services or products that will complement their initial booking.
9. Stay True to Your Brand Values
While Black Friday is all about deals, don’t lose sight of what sets your salon apart. Highlight your commitment to vegan, cruelty-free, and natural products in your marketing, and remind clients why they trust your salon in the first place. Your offers should still reflect the high-quality services and ethical values your clients love.
10. Follow Up After Black Friday
Once the Black Friday rush is over, follow up with your clients to keep the momentum going. Send out thank-you emails, offer special post-Black Friday promotions, or encourage them to rebook for future treatments. This helps maintain the relationship and turns one-off deals into long-term loyalty.
Black Friday is a golden opportunity to increase your salon’s revenue, reach new clients, and boost product sales. By planning ahead, promoting effectively, and offering a seamless client experience, you can make the most of this busy shopping season.
Get creative, stay organised, and don’t forget to celebrate the success of a well-executed Black Friday!
