Pioneering Eco-Beauty: The London Brow Company's Journey Towards Zero Waste

Pioneering Eco-Beauty: The London Brow Company's Journey Towards Zero Waste

In the vibrant world of beauty, a crucial challenge persists: the environmental impact of cosmetic waste. The London Brow Company has taken significant strides in addressing this issue. We're proud to share our journey towards a more sustainable future.

Our Milestone Achievement: In 2023, The London Brow Company reached an impressive milestone by making 90% of our packaging plastic-free. With our eyes set on achieving 100% by 2024, we're actively contributing to reducing the beauty sector's annual contribution of over 120 billion units of waste.

Sustainable Packaging Solutions: We've taken various steps to minimize our environmental footprint across production, sales, and distribution. Our packaging, sourced within the UK, is made from recycled paper and cardboard, ensuring it is fully compostable or recyclable. We've also transitioned to 90% plant-based, compostable bags, with a goal to reach 100% by the end of 2024.

Eco-Friendly Packing Materials: Our packing pucks, an innovative solution, are eco-friendly and dissolve in warm water, doubling as compost. Our wax bottles are made from plant-based materials, ensuring they are compostable and recyclable. Additionally, we've made our wax refill sachets 70% plastic-free, and they are fully recyclable.

Recyclable Glass Bottles and Wrapping Solutions: Our commitment extends to our glass bottles, which remain fully recyclable. Replacing traditional bubble wrap, we now utilize recyclable, compostable air-filled wrapping, significantly reducing our reliance on non-biodegradable materials.

Paperless Initiatives: Since our inception, we have been a paperless company. Our digital invoices and order confirmations have considerably reduced our printing needs. This year, we're taking a step further by switching from physical leaflets to digital versions, cutting down paper use even more.

A Collaborative Effort: We extend our heartfelt thanks to everyone who supports our mission. Your help enables us to make these significant, positive environmental changes. We are proud to be part of an industry that cares not only for beauty but also for the well-being of our planet.