Branding isn’t just your logo – it’s how people feel when they interact with your salon. It’s in your Instagram captions, the scent when clients walk through the door, the colours on your walls, and the way you say goodbye.
At London Brow, we know that branding is one of the most powerful tools a salon owner can use to attract and keep their dream clients. So if you're looking to refine your salon image, here’s where to start.
Your Logo: More Than Just a Pretty Design
Your logo is often the first impression a client gets of your brand. It should reflect your personality, your level of professionalism, and your ideal client.
Ask yourself:
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Is your logo clean, clear, and modern?
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Does it reflect the services and feeling you offer?
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Would your dream client be drawn to it?
➡️ Need help? Our Logo Design Service for Beauty Pros creates sleek, salon-worthy logos designed to connect.
Your physical space speaks volumes. Whether you're in a home salon or a high-street studio, the vibe you create will attract (or repel) certain clients.
Key things to consider:
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Lighting: Soft, warm lighting is more inviting and better for treatments
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Colour palette: Stick to calming, brand-aligned tones
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Cleanliness & scent: These are branding tools too!
Create a space where clients feel relaxed, safe, and excited to return.
The words you use on social media, your website, and in treatment rooms all shape your brand.
Your brand voice should be:
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Consistent (whether it’s fun, calming, or high-end)
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Aligned with your target client
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Used across all platforms
Example: If your ideal client is a busy working woman in her 30s, use clear, empowering, time-saving language that speaks directly to her lifestyle.
➡️ Need help finding your voice? Our Business Course Salon Success System works through branding for your business and includes help with brand tone, taglines, and client connection.
Branding doesn’t stop at visuals. It continues through the full client experience:
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How easy is it to book?
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How are they greeted?
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What’s the aftercare like?
Every step should reflect your brand values. If you're luxury, everything should feel seamless and elevated. If you're bold and fun, bring that energy into your space and service.
No matter how beautiful your branding is, it only works if it's consistent.
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Same logo across platforms
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Same tone of voice in posts and emails
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Same look and feel in your salon and your social
Consistency builds trust. And trust builds loyal clients.
Your branding tells clients who you are before you even speak. With the right visuals, language, and vibe, you can attract the clients you want – and create an experience they’ll keep coming back for.
Ready to build a brand that books? Explore our Business Courses where you can learn all about branding or arrange a Business Assessment Call with Leigh to work together on your strategy.