Meet London Brow ICE, the revolutionary waterless brow styling wax that gives you instant, mess-free, long-lasting hold.
Skip the traditional brow soap routine — no water, no residue, no flaking — just smooth, controlled, beautifully styled brows that stay put for up to 24 hours.

Designed for both natural brows and laminated brows, this soft styling wax creates everything from feathered, fluffy texture to sleek, defined brows. Made with clean, gentle ingredients, ICE is a professional-grade vegan formula suitable for daily use at home or in the salon.

If you love the laminated brow look or want a quick, reliable brow setter, this is your new go-to.

Key Features

• Waterless Styling – ready to use straight from the pot; no activation needed

• Flexible 24-Hour Hold – soft yet strong grip with no stiffness, flaking, or crunch

• Customisable Finish – lift, shape, define, fluff or slick down brows effortlessly

• Clean Beauty Formula – vegan, cruelty-free, water-based, paraben-free, synthetic-free

• Professional Quality – perfect for laminated brows and everyday brow grooming

• Zero Residue – invisible hold that stays fresh all day

What’s Included

1 x London Brow ICE Soft Styling Wax Pot

Bundle & Save

• 4 Pots – £14 each (Save £16)

• 8 Pots – £12 each (Save £48)

Ideal for salon retail or for stocking your professional brow kit.

How to Use

1. Dip a clean mascara wand into your London Brow ICE.

2. Brush brows into your desired shape — fluffy, lifted, or sleek.

3. Allow 30 seconds to set for full, all-day hold.

4. Reseal after use to maintain freshness and performance.

Perfect For

• Daily brow styling at home

• Securing laminated brows after treatment

• Prepping brows before tinting or makeup

• Professional aftercare retail

• Achieving a laminated, fluffy, or clean-girl brow look

Pair It With

• Keratin Brow & Lash Boost Serum – strengthens and nourishes post-lamination

• Brow Tint or Hybrid Dye – for a complete enhanced brow routine