How to Create a Seamless Salon Routine Using The London Brow Range
In a busy salon environment, a streamlined routine is everything. When your brow service flows from start to retail finish — with minimal friction, maximum professionalism and client satisfaction — you create not just a treatment, but a premium experience.
In this blog we’ll walk you through a best-practice routine using The London Brow Company product ecosystem (vegan, cruelty-free, UK-made) so you can deliver consistent results and boost your retail/aftercare revenue.
1. Pre-Service Setup: Consult → Cleanse → Map
Why it matters: A smooth service starts before touch-on. Clear consultation, professional cleanse and mapping not only ensure optimal results but set the tone for the experienced client.
What to do:
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Begin with a quick consultation: brow history, client goals, skin/hair type, previous treatments.
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Use a gentle oil-free cleanser to remove makeup and oils around the brow zone.
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Use mapping tools (brow pencils, rulers, strings) to mark correct shape. This also visually reinforces to the client your professional approach.
Product tie-in: Point out that The London Brow Company’s full range includes tools and kits for professional use (see their “All Brows” category). The London Brow Company+2The London Brow Company+2
Tip: Keep your “mapping station” visible and clean—a little ritual adds to perception of value.
2. Shape & Prepare: Wax, Tint or Laminate
Why it matters: Whether you’re shaping, tinting or laminating, this step gives the structural backbone of the service. Choosing the correct pathway ensures results that last and retail opportunities post-treatment.
Two common routes:
A. Brow Lamination (for the “lifted fluff” look):
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Use the dedicated lamination kit from The London Brow Company. For example: the “Professional Brow Lamination Starter Kit” within the Lamination collection. The London Brow Company+1
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Follow steps: perm/soften → set/shape → finish with nourishing serum.
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The brand states: their lamination collection is professional-grade, waterproof, vegan, cruelty-free, UK-made. The London Brow Company
B. Traditional Shape + Tint route: -
Use their wax collection for precision shaping. The London Brow Company
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Use hybrid dye/tint products (long-lasting colour) for filling and definition. The London Brow Company
Retail/upsell opportunity: After either pathway, you can offer the client an at-home kit or aftercare option to maintain the result. E.g., highlight that for lamination you carry their aftercare products. The London Brow Company
3. Aftercare & Finish: Style, Educate, Sell
Why it matters: End the service with an excellent finish and set your clients up for retention + retail at home.
What to do:
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Use a quality brow gel or fixative to hold the shape you’ve created.
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Educate the client: for lamination, explain 24h water/sweat/steam avoidance (as recommended in lamination guidance). The London Brow Company
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Offer an aftercare retail product: e.g., a nourishing brow oil or serum to maintain condition, protect hairs, and extend the service lifespan. (This drives retail and reinforces expertise.)
Sample product from your site for aftercare: Their Brow Aftercare Collection includes nourishing oils and protective formulas. The London Brow Company
Bonus tip: Give the client a printed aftercare card or QR link (you can use your brand’s design) that explains the home routine, plus mention your recommended retail product to support at-home results.
4. Client Follow-Up: Rebook + Retail Reminder
Why it matters: A seamless routine doesn’t stop when the client leaves. Follow-up keeps them coming back and keeps your retail moving.
What to do:
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At check-out, schedule the next appointment (6–8 weeks typical for lamination) and remind them of the aftercare product you recommended.
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Send a follow-up email/SMS the next day: thank you, remind them of 24h precautions (if lamination), and include an exclusive discount for the aftercare product you showcased.
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Use this as a soft “did you get the product we discussed?” prompt, which increases retail conversion and keeps your client engagement high.
5. Retail Shelf & Home Use Integration
Why it matters: Your salon should not only provide the service — it should be a mini-retail destination for clients wanting to maintain their look.
What to do:
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Create a dedicated display for The London Brow Company products: lamination kits, aftercare oils, brow gels, tint kits. Emphasise the vegan/cruelty-free/UK-made USP which appeals increasingly to your audience. The London Brow Company+1
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Offer “take-home” versions of what they experienced in-salon: e.g., a mini version of the lamination aftercare serum, or a brow-kit refresher.
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Use signage or labels like: “Maintain your salon result at home” or “Extend your lamination 2-4weeks longer” to create urgency/value.
Pro tip: Bundle service + product as a package deal (“Lamination + Home Care Kit”), with a small discount — this increases product attached to service and enhances perceived value.
6. Optional: Upskill Your Team / Upgrade Your Service Menu
Why it matters: The smoother your internal workflow, the better client experience and higher profitability. Also upgrading services keeps your menu fresh and premium.
What to do:
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Train your team on using The London Brow Company lamination system (since they brand it as professional grade).
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Offer premium add-ons: e.g., “Brow Lamination + Hybrid Dye Finish” using the hybrid dye collection. The London Brow Company
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Create a “signature service” leveraging your brand + their product range: e.g., “The London Brow Lift Experience” featuring the lamination system, aftercare serum, and fresh product for home.
Key Takeaways / Summary
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A truly seamless salon routine covers consultation → prep → shape/treat → finish → retail integration → follow-up.
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Using a unified brand product range (The London Brow Company) means consistency, confidence in results, and an upsell path (home care + retail).
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Clear communication with the client about the service, aftercare, and how at-home products support longevity is key to satisfaction and repeat business.
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Retail is not an after-thought — build it into your workflow from the start: display, demo, educate, follow up.
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Training your team and evolving your service menu based on quality kits (like the lamination collection) keeps you ahead in the premium brow market.
Call to Action for Salon Owners / Brow Technicians
Ready to integrate a seamless brow service in your salon using The London Brow Company range?
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Visit the Brow Lamination collection to review products and professional kits.
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Set up your product display and home care bundle today.
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Train your team to deliver the full “service + retail” experience, and track the uplift in average spend per client.
Let your brow services shine — and let your retail revenue follow.