The Best Way to Prepare Your Business for Black Friday 🖤
Black Friday is one of the biggest shopping events of the year — and for beauty business owners, it’s the perfect opportunity to boost sales, attract new clients, and clear stock before the busy festive season. But to make the most of it, you need more than just great discounts. Preparation is key.
At The London Brow Company, we work with thousands of beauty professionals worldwide, helping them grow, scale, and thrive. Here’s how to get your business ready for your most successful Black Friday yet.
1. Plan Your Offers Early
Don’t wait until the last minute to decide what discounts or bundles you’ll offer. Think strategically about your goals — do you want to attract new clients, reward loyal customers, or move older stock? Consider creating exclusive treatment bundles or limited-edition product sets to increase excitement and urgency.
2. Stock Up and Get Organised
Black Friday can mean a surge in sales, so make sure you have enough stock to meet demand. Review your bestsellers and ensure your inventory is ready. Check that your packaging, marketing materials, and shipping supplies are fully stocked and organised — small details make a big difference during busy periods.
3. Update Your Website and Social Media
Your website should be clear, fast, and mobile-friendly. Create eye-catching banners and promotional graphics that highlight your Black Friday deals. Use social media to build anticipation — tease offers, show behind-the-scenes content, and remind followers when the sale is live.
💡 Pro Tip: Add a countdown timer to your website or emails to create urgency and excitement.
4. Grow Your Email List Now
Your email list is your most powerful sales tool. Start building it early by offering a VIP Black Friday early access signup. Subscribers who join your list can get first dibs on offers — making them feel special and increasing conversions.
5. Train Your Team
If you have a salon or online support team, make sure everyone knows the plan. Go over your promotions, product details, and customer service responses in advance. The smoother your operations, the better the customer experience.
6. Focus on Retention, Not Just Sales
Black Friday isn’t just about one big weekend — it’s about building long-term relationships. Include a follow-up strategy, like thank-you emails, exclusive post-sale offers, or loyalty rewards to turn one-time buyers into repeat customers.
7. Promote Your Values
More customers are shopping consciously, so highlight what makes your brand special — whether that’s being vegan, cruelty-free, sustainable, or supporting small businesses. These values can help you stand out in a sea of discounts.
Get Ready to Make This Your Best Black Friday Yet
A successful Black Friday comes down to smart planning, strong marketing, and great customer experience. Start preparing early, stay organised, and let your brand’s personality shine through every offer.
At The London Brow Company, we’re here to help you grow your beauty business with high-quality, sustainable products that deliver professional results — every time.