In today’s competitive beauty industry, standing out isn’t just about offering great results — it’s about creating an exceptional experience for your clients while maximising every appointment. One of the most effective ways to boost your salon revenue without increasing your client base is by introducing add-on treatments.
At The London Brow Company, we believe that small, high-value upgrades can transform your service menu and increase your profit margin effortlessly.
Why Add-On Treatments Work
Add-on services are quick, affordable extras that elevate the client experience while adding significant revenue to your bottom line. They require minimal additional time, often use products you already have, and enhance your client’s overall results — making them a win-win for both you and your clients.
When done right, add-ons can increase your average client spend by up to 30%. The key is choosing treatments that complement your existing services and can be performed efficiently.
1. Introduce Brow & Lash Hydration Treatments
Clients are becoming more aware of the importance of aftercare and hair health — and this creates a perfect opportunity to introduce brow and lash conditioning services.
The Keratin Boost Serum is an ideal product to retail or include as an in-service add-on. It strengthens and nourishes brow and lash hairs after tinting, lamination, or lifting.
You can market this as a “Keratin Recovery Treatment” — a 10-minute add-on that restores shine and resilience. Charge an additional £10–£15 and let clients see the difference instantly.
2. Offer Under-Eye Rejuvenation Add-Ons
During a lash lift or brow lamination, clients often relax with their eyes closed — the perfect time to enhance the experience with a soothing eye treatment.
Use our Brow Doc Eye Masks or Under Eye Pink Masks to depuff and hydrate the delicate under-eye area. These can be added for £5–£10 while you perform their main service.
This not only elevates your service but leaves clients feeling pampered and refreshed — increasing the likelihood they’ll rebook or post a glowing review.
3. Add a Professional Finishing Touch with Concealer
Clients love leaving your salon with perfect, ready-to-show-off results. After shaping and tinting brows, finish with a swipe of Marble Arch Concealer applied using the Concealer Brush to define and highlight the brows.
This small touch takes less than two minutes and can be offered as a £5 “Perfect Finish Add-On.” Not only does it make your results pop in photos, but it also encourages product sales — clients will want to take the same concealer home to recreate the look.
4. Create a Relaxation Upgrade
Salons that deliver a moment of calm are the ones clients remember. Offer an “At-Chair Mini Spa” add-on featuring:
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A gentle temple massage while the tint develops
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Application of Elixir Oil to hydrate and nourish the skin and brows
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Use of a Brow Scrub pre-service for the ultimate clean canvas
You can promote this as a £10–£20 Luxury Brow Experience — a simple upsell that turns a standard service into a premium treatment.
5. Retail Your Add-On Products
Every in-service add-on is an opportunity for retail sales. After demonstrating the results in the salon, offer the same products for clients to maintain their look at home.
Feature products such as:
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Keratin Boost Serum for daily lash and brow nourishment
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Elixir Oil for hydration and shine
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Brow Scrub for at-home exfoliation and improved growth
These retail items can significantly increase your overall income — especially when packaged as aftercare sets or gift bundles.
6. Market Your New Add-Ons Effectively
Once your add-ons are introduced, promote them across your channels:
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Highlight them in your service menu and booking system
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Create before-and-after visuals using The London Brow Company products
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Share Instagram Reels showcasing the results (tag @thelondonbrowcompany)
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Offer limited-time bundles (e.g., “Free under-eye mask with every brow lamination this week”)
If you’re part of the London Brow Training Academy, these upgrades are also fantastic for your students to learn — helping them increase their earning potential straight out of training.
Final Thoughts
Add-on treatments are one of the easiest and most profitable ways to increase your salon’s revenue. They enhance client satisfaction, create memorable experiences, and establish your business as a luxury destination.
With professional products from The London Brow Company, you can confidently introduce premium-quality treatments your clients will love — and happily pay extra for.
Start small, perfect your add-on menu, and watch your average ticket price (and client loyalty) grow month by month.
Explore our full professional range today:
👉 Shop Brow & Lash Products
👉 Join the London Brow Training Academy