Retailing products in your salon can be one of the most profitable ways to increase your income — but many professionals hesitate because they don’t want to come across as “salesy.” The truth is, selling doesn’t have to feel forced. When done right, retailing is simply about educating and enhancing your client’s experience.
At The London Brow Company, we believe product recommendations should feel natural, authentic, and rooted in genuine care for your clients’ results. Here’s how you can confidently increase retail sales in your salon — without ever feeling pushy.
1. Focus on Education, Not Sales
Clients trust your professional advice. Instead of trying to sell, think about educating them. Explain why a product is beneficial for maintaining their results at home and how it supports the service they’ve just had.
For example, after a brow lamination or lash lift, mention how the Keratin Boost Serum helps nourish and protect the hairs post-treatment. Explain that continued use keeps the results lasting longer. When clients understand why they need it, they’ll buy it without hesitation.
2. Demonstrate Products During the Service
Showing is always more effective than telling. Use your retail products throughout the service so clients can see and feel the benefits firsthand.
For instance, apply the Elixir Oil at the end of a brow or lash treatment to add shine and hydration. Mention casually that it’s available for home care — clients will notice the difference and often ask where to buy it before you even bring it up.
Similarly, you can cleanse the brows pre-treatment with Brow Scrub and explain how it removes dead skin to help the tint and lamination last longer. Simple, genuine demonstrations convert more sales than any sales pitch ever could.
3. Curate Mini Aftercare Sets
Clients love simplicity. Create small, branded aftercare sets that include your top-selling retail products. Packaging products like Brow Scrub, Keratin Boost Serum, and Elixir Oil together makes it easier for clients to see value — and increases your average retail sale.
Label it as a “Brow & Lash Care Kit” and display it at your reception or checkout area. These pre-bundled sets not only look professional but also save time during checkout while making your salon feel more high-end.
4. Use Visual Merchandising to Tell a Story
The way products are displayed has a massive impact on sales. Instead of cluttered shelves, create small, intentional displays that tell a story — such as “Healthy Brows at Home” or “Your Lamination Aftercare Must-Haves.”
Feature your Marble Arch Concealer and Concealer Brush near your brow station so clients see them being used. Keep your Elixir Oil and Keratin Boost Serum together in sleek glass trays or mini display stands.
Use soft lighting, brand colours, and clean labels to create a premium retail corner that complements your salon aesthetic.
5. Share Authentic Recommendations on Social Media
Retail doesn’t stop at the salon. Use your Instagram or TikTok to showcase quick product tips, before-and-after transformations, and tutorials featuring your retail products.
For example, film a short clip of how to apply the Keratin Boost Serum daily or how the Elixir Oil keeps brows and lashes hydrated through winter. Tag @thelondonbrowcompany for extra reach and inspiration.
This creates trust and builds authority — clients start viewing your advice as essential, not sales-driven.
6. Reward Your Clients and Yourself
Encourage repeat purchases by offering loyalty incentives. A “Buy 3, Get 1 Free” card or a small discount on refill purchases keeps clients coming back while helping you move stock consistently.
You can also run seasonal bundles like “Brow Care Winter Kit” featuring Elixir Oil, Brow Scrub, and Under Eye Pink Masks for that extra touch of self-care.
Remember: when retail feels rewarding rather than transactional, clients will look forward to buying from you.
7. Believe in What You Sell
Confidence is contagious. When you truly believe in the quality and performance of the products you use — like the professional-grade formulations from The London Brow Company — your clients will too.
You’re not just selling products; you’re giving your clients tools to maintain their investment and continue feeling their best long after they leave your salon chair.
Final Thoughts
Selling retail doesn’t mean becoming a salesperson — it means becoming an educator, a problem-solver, and a trusted expert. By focusing on genuine recommendations, visual storytelling, and product education, you can effortlessly increase your salon’s retail revenue while deepening client trust and satisfaction.
With the professional range from The London Brow Company, you can feel confident knowing every product you recommend delivers real, visible results your clients will thank you for.
Shop our professional collection today:
👉 Shop Brow & Lash Products
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