Introduction
Black Friday and the festive season can be your salon’s most profitable time of year — if you plan smartly. Between client demand, product restocks, and exclusive deals, it’s easy to overspend or miss out on the right stock.
With The London Brow Company’s professional range, you can streamline your ordering, reduce waste, and maximize profit margins while keeping your clients’ brows flawless all season long.
1. Analyse Your Bestsellers Before the Rush
Start by reviewing which products and treatments sold best last year. Did you run out of brow lamination kits or tint shades early? Which retail items flew off your shelf?
✅ Check your booking system and stock reports for patterns.
✅ Use this to create your “Core Order List” — the products you absolutely need for your busiest months.
Recommended stock to review:
These essentials ensure you’re ready for every client — from pre-holiday touch-ups to new-year refreshes.
2. Take Advantage of Professional Black Friday Offers
The London Brow Company’s Black Friday promotions are the perfect time to invest in professional supplies at lower cost. Whether it’s bulk kits, bundle discounts, or free shipping offers, stock up strategically.
Pro tip: Prioritize products that:
-
Have a long shelf life
-
You use daily (tint, lamination, serums)
-
Can be resold as retail (aftercare, oils, brushes)
By planning your spend around your highest-margin services, you’ll increase profit per treatment long after Black Friday ends.
3. Build Retail Displays That Sell for You
The festive season is the ideal time to boost salon retail. Create a small, stylish retail section featuring your client favourites and giftable products.
Display ideas:
🎁 Arrange The London Brow Aftercare Oils and Serums in elegant trays.
🎀 Use signage such as “Perfect Brow Care Gift Sets” or “Stocking Fillers for Brow Lovers.”
Shop Brow Retail Collection
Retail upsell bundle ideas:
-
Brow Lamination Service + Aftercare Kit
-
Hybrid Tint + Serum Duo
-
Brow Oil Trio Gift Pack
4. Plan for Post-Holiday Rebooking
Don’t stop at December. Encourage every festive client to book their January or February appointment before they leave. Offer an incentive like:
“Rebook today and get 10% off your next lamination or tint service.”
This keeps your calendar full during the slower months and helps you use your bulk Black Friday stock efficiently.
5. Avoid Overstocking — Be Strategic
It’s tempting to buy everything during sales, but focus on what genuinely moves in your salon. Stocking smartly avoids wasted products and expired inventory.
✅ Stick to your Core List
✅ Review expiry dates before ordering
✅ Prioritize multi-use professional systems like The London Brow Hybrid Dye and TINTED range
6. Train Your Team for Consistency
Make sure every technician understands how to use your stocked products efficiently. Product waste can cut into profits — even if you bought at a discount.
If you haven’t yet, this is the perfect time to enrol your staff in The London Brow Company’s online training:
🎓 Brow Lamination Course
🎓 Hybrid Dye Masterclass
Trained teams mean consistent results, happier clients, and better product ROI.
7. Leverage Social Media to Move Stock
Promote your seasonal offers and aftercare bundles on social channels. Use holiday visuals, short videos, and tutorials to inspire purchases.
Content ideas:
-
“3 Brow Gift Ideas for Every Client”
-
“What’s in Our Black Friday Salon Kit?”
-
“Behind the Scenes: How We Stocked Smart for the Holidays”
Always include your shop link and tag @thelondonbrowcompany for brand visibility.
🛍️ Shop Smart, Not Hard
When you plan ahead and invest wisely, the Black Friday season can set your salon up for success well into 2026.
Use The London Brow Company’s professional-grade, vegan, cruelty-free range to build a smart, sustainable inventory — and make every treatment more profitable.