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Once upon a time


 

 

Our Story

The London Brow Company was born from a simple belief: beauty should never come at the expense of your health, your earnings, or our planet.

I’m Leigh, and my journey into beauty began back in 2009 when I opened my first salon. I quickly fell in love with the industry, not just the treatments, but the way confidence could transform a client’s life. By 2011, I was running my own training academy, helping others build their dream careers too.

But like many women juggling business and family, I eventually hit burnout. So I made a bold decision.  I sold everything, closed my salon, and travelled the world with my husband. That time gave me the perspective I didn’t know I needed. I saw the impact of plastics, pollution, and animal cruelty firsthand, and I knew I wanted to build something better when I returned.

It was on that journey that I first came across brow lamination. I loved the concept, but I hated the products available which were full of harsh ingredients, often tested on animals, and far too expensive for small businesses to use sustainably.

So, I set out to change that.

Together with my husband, we built our own lab here in the UK, spent years in research and testing, and created the very first vegan and cruelty-free brow lamination products in the UK. From day one, our mission has been clear: to deliver professional-grade treatments that are innovative, effective, and ethical without forcing salon owners to choose between profits and principles.

Today, The London Brow Company is trusted by professionals worldwide. Every product we make is plant-based, sustainable, and developed in-house. Every course we run is designed to raise industry standards while empowering beauty professionals to grow strong, successful businesses.

What started with one idea has grown into a global movement — a community of professionals who care about people, the planet, and the power of beauty done better.



 

Our Values

At The London Brow Company, our values guide everything we do:

  • Innovation with purpose – creating new solutions to old problems in the beauty industry, and making sure they work every time.

  • Progress, not shortcuts – always finding better, smarter, and kinder ways to improve the treatments professionals rely on.

  • People & planet first – every decision we make balances performance with responsibility.

  • Cruelty-free always – 100% vegan, 100% ethical, no compromise


Our Initiatives


We believe beauty should give back. Supporting more than just our business is essential to our community, our planet, and the animals we share it with. Every order you place helps us contribute to causes close to our hearts:

🌳 The Eden Project – we plant a tree for every order. These trees repopulate mangroves, restore lemur habitats in Madagascar, and help rebuild ecosystems around the world.

🐣 British Hen Welfare Trust – we donate monthly to rehome ex-battery hens. We’ve even adopted six of our own girls — Sage, Dotty, Maggie, Betty, Hettie, and Agnes — whose eggs are sold to raise further donations.

🐕 Spanish Stray Dogs – we support the rescue, fostering, and rehoming of dogs from Spanish kill shelters. 

🐮 Independent UK Livestock Charities – we donate to small, local organisations that care for neglected and at-risk animals across the country.

Each year we add to this list, knowing that even small acts can create lasting change. We’re proud to make a difference through a business we truly love. 💚

Our Purpose

To transform the beauty industry through creativity, community, and kindness.

Our Mission

Harnessing the power of plants to deliver incredible results — always putting people above profit.

Our Vision

To lead the beauty industry as an ethical, innovative, and globally trusted brand.

Clean, Vegan The London Brow Company