The London Brow Company Privacy Policy
Privacy & Cookies Policy
1. Introduction and Scope
This Privacy Policy explains how The London Brow Company Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website https://www.londonbrowcompany.com and our services.
We are committed to safeguarding your privacy and ensuring your personal data is handled in line with:
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The UK Data Protection Act 2018 and UK General Data Protection Regulation (UK GDPR)
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The California Consumer Privacy Act (CCPA) and similar US state laws, where relevant
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The UAE Federal Data Protection Law
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The EU General Data Protection Regulation (EU GDPR) for customers in the European Union (EU) or European Economic Area (EEA)
By using our website, you agree to the practices described in this policy.
2. Who We Are
Company Name: The London Brow Company Limited
Registered Address: 85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
Telephone: 0800 334 5373
Email: info@londonbrowcompany.com
Data Protection Officer: Leigh Blackwell (contact via the details above).
3. Information We Collect
We collect personal information that you provide directly to us, including:
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Name
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Contact details (email, phone number, address)
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Payment details (processed securely via Shopify; we do not store card details)
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Order history and preferences
We also collect information automatically when you use our website, such as:
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IP address
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Browser/device details
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Pages visited and actions taken on our site
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Referral source (e.g. from ads or search engines)
4. How We Use Your Information
We use your personal data to:
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Process and deliver your orders
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Provide customer support and respond to enquiries
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Send marketing communications (if you have opted in)
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Analyse website performance and improve services
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Comply with legal, tax, and accounting requirements
We do not sell your personal information to third parties.
5. Sharing Your Information
We share information only with trusted partners who help us operate our business, including:
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Shopify – e-commerce platform & payment processing
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Klaviyo – email marketing and automation
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Google Analytics – website performance and analytics
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Meta (Facebook/Instagram Pixel) – advertising and performance tracking
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Pinterest Tag – advertising performance and retargeting
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TikTok Pixel – advertising performance and retargeting
These providers may process data in the UK, USA, or other locations. Where data is transferred outside of the UK, EU, or EEA, we take steps to ensure it is protected in line with applicable laws (for example, through Standard Contractual Clauses).
6. Your Rights
You have the right to:
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Access the information we hold about you
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Correct inaccuracies in your data
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Request deletion of your personal data (where legally possible)
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Restrict or object to how we process your data
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Withdraw consent for marketing communications at any time
If you are an EU/EEA customer, you also have rights under the EU GDPR, including the right to portability and to lodge a complaint with your national data protection authority.
To exercise your rights, please contact us at info@londonbrowcompany.com.
7. Data Retention
We retain your data only as long as necessary to provide our services, fulfil legal obligations, and resolve disputes. Customer account and order data is normally retained for up to 3 years after your last transaction, unless required longer by law.
8. Cookies
Our website uses cookies to improve your experience. Cookies are small files stored on your device that help us:
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Remember your preferences (like items in your basket)
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Improve site performance and security
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Analyse traffic and usage (Google Analytics)
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Provide personalised marketing (Facebook/Instagram Pixel, Pinterest Tag, TikTok Pixel, Klaviyo)
Types of cookies we use:
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Essential cookies – required for checkout and website functionality
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Performance cookies – help us understand site usage
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Marketing cookies – allow us to provide personalised promotions
You can manage or delete cookies through your browser settings. Please note, some features of the site may not function properly if cookies are disabled.
For guidance on managing cookies in your browser:
If you are visiting from the EU/EEA, we will present you with options to manage cookie consent in line with EU GDPR requirements.
We do not sell cookie data to third parties.
9. Changes to This Policy
We may update this Privacy & Cookies Policy from time to time. The latest version will always be available on our website. Continued use of our site after changes are posted implies acceptance of the updated policy.
10. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can resolve the issue.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
Address: Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Tel: 0303 123 1113
Website: https://ico.org.uk
The latest version of this document is dated 18th August 2025.
14.2 Previous revisions: None.