Salon Owner’s Guide: How to Maximise Christmas Bookings & Boost Revenue

The festive season is the most profitable time of the year for salons — but only if you plan and promote strategically. Clients are looking for glowing skin, perfect brows, and flawless lashes for Christmas parties, family gatherings, and New Year events. That means your salon has a huge opportunity to increase bookings, boost retail sales, and finish the year with record revenue.

This guide breaks down exactly how to maximise Christmas bookings, sell profitable brow packages, upsell retail, and keep your calendar fully booked.

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1. Create Christmas Brow Packages That Sell Out

Seasonal packages are one of the most effective ways to increase revenue during the holidays. They offer clients added value, help you bundle services, and make booking decisions quick and easy.

Ideas for Christmas Brow Packages:

• “Festive Brow Glow-Up”
  Brow lamination + tint + nourishing serum application
  Pair with aftercare upsell:
  https://www.londonbrowcompany.com/collections/retail-bundles

• “Christmas Party Brow Prep”
  Hybrid tint + brow shape + concealer finish
  Include product add-on:
  London Brow Concealer Pencil – Marble Arch
  https://www.londonbrowcompany.com/products/london-brow-professional-brow-concealer-marble-arch-1

• “New Year Beautiful Brows”
  Lamination + hybrid tint + styling wax
  Upsell at-home styling:
  https://www.londonbrowcompany.com/products/brow-styling-wax

Make these packages limited-edition and remind clients that slots are limited in December — scarcity sells.

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2. Upsell Gift Sets to Increase Average Spend

Gift sets are one of the most powerful revenue boosters during the Christmas period. Clients are already shopping for presents, so offering curated bundles makes buying quick and effortless.

Why Gift Sets Work:

• They help clients tick names off their shopping list

• They introduce new products to customers

• They boost your salon’s retail figures

• They’re seen as higher-value, premium gifts

Best Gift Sets to Offer:

London Brow Retail Bundles (perfect for client Christmas gifting)
https://www.londonbrowcompany.com/collections/retail-bundles

Some client favourites include:

• Brow Aftercare Kits

• Keratin Lash & Brow Conditioning Sets

• Brow Styling Trios

• Growth Oil & Serum Bundles

Display these sets near your front desk or treatment room so clients see them as they check out.

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3. Use Retail to Increase Profit (Without Doing Any Additional Work)

Retail is one of the most under-used profit streams in salons — but during Christmas, it becomes essential.

If you’re not actively recommending aftercare or styling products, you’re leaving money on the table.

How to Increase Retail Sales Easily:

• Place Christmas gift sets at your checkout

• Show clients what you’ve used during their appointment

• Offer “add-on” pricing when added to a service

• Use shelf talkers with “Perfect Stocking Filler!” labels

• Add product recommendations to your booking confirmations

Products That Sell Themselves:

• Keratin Lash & Brow Conditioner
  https://www.londonbrowcompany.com/products/keratin-lash-brow-conditioner

• London Brow Gold Growth Oil
  https://www.londonbrowcompany.com/products/london-brow-gold-growth-oil

• Hybrid Tint Kits
  https://www.londonbrowcompany.com/collections/hybrid-dye

With every service, ask:
“Would you like to take home the aftercare today?”
This one simple question makes a huge difference to Q4 revenue.

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4. Promote Your Holiday Offers Effectively

Even if you create the best Christmas packages in the world, they won’t sell without visibility.

Places to Promote Your Holiday Offers:

• Homepage banner on your website

• Instagram Reels & TikTok (clients love transformation videos!)

• A pinned post on your Instagram grid

• Your Google Business listing

• Email campaigns

• SMS reminders

• In-salon posters or table cards

• Booking system pop-ups

Messaging Ideas:

• “Limited December Appointments Available!”

• “Christmas Brow Packages Now Live — Book Before They Sell Out!”

• “Give the Gift of Great Brows This Christmas”

If you want stronger messaging or templates, your pros can learn more through your business training:
Business Courses:
https://www.londonbrowcompany.com/collections/courses-business

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5. Last-Minute Appointment Strategies to Fill Every Gap

Even in a busy December, you’ll have cancellations and last-minute gaps. A strong strategy ensures those slots never go to waste.

How to Fill Last-Minute Appointments:

• Use a waitlist and message clients instantly when a slot opens

• Offer “flash deals” in your Instagram stories (24 hours only)

• Send a targeted SMS campaign to clients who haven’t visited recently

• Create a “VIP Early Access” group for loyal clients

• Offer micro-appointments (quick tidy + tint)

• Promote gift vouchers for last-minute shoppers

High-Demand Add-On Services for Quick Revenue:

• Brow Wax & Tint (perfect for 20-min slots)

• Brow Styling Wax finish

• Lash tint refresh

• Brow concealer finishing touch

These micro-services fill small gaps and boost daily takings.

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Final Thoughts

Christmas is the biggest opportunity of the year for salon owners — and with the right strategy, it can dramatically increase your bookings, retail sales, and end-of-year revenue.

By creating irresistible seasonal packages, upselling festive gift sets, promoting offers properly, and using smart last-minute booking strategies, your salon can enjoy its most profitable December yet.

If your professionals want deeper business training, direct them to your:
Business Courses:
https://www.londonbrowcompany.com/collections/courses-business

And stock up now on:
Retail Product Bundles:
https://www.londonbrowcompany.com/collections/retail-bundles