Our Top Sustainability Practices (and How You Can Do the Same in Your Salon)
Sustainability isn’t just a trend — it’s becoming a core expectation for modern salon clients. Today’s beauty professionals are more mindful than ever about the products they use, the waste they create, and the impact their businesses have on the planet.
At The London Brow Company, sustainability is woven into everything we do, from our formulations to our packaging and supply chain. And with a few simple changes, you can build a more eco-conscious salon experience that clients will value and appreciate.
Here are our top sustainability practices — and how you can easily implement them in your own salon.
1. Choose Vegan, Cruelty-Free, and Ethically Made Products
Using clean, ethical formulas is one of the simplest ways to create a sustainable working environment.
All London Brow Company products are:
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100% vegan
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Cruelty-free
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Made with safe, clean ingredients
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Developed in the UK to the highest manufacturing standards
Professional, eco-focused options include:
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London Brow Lamination System – gentle, high-performance, vegan formulas.
https://londonbrowcompany.com/products/london-brow-lamination-system -
Hybrid Brow Dye Full Collection – long-lasting colour with clean, professional pigments.
https://londonbrowcompany.com/products/hybrid-brow-dye-full-collection -
Brow Care Essentials like the London Brow Doctor and Keratin Boost Serum.
https://londonbrowcompany.com/products/london-brow-doctor
https://londonbrowcompany.com/products/london-brow-keratin-boost-serum
Switching to ethical, performance-driven products is one of the strongest sustainability commitments you can make — and your clients will appreciate the quality and values behind your brand.
2. Reduce Single-Use Plastics in Your Salon
Salons are traditionally high-waste environments, but simple swaps can significantly cut your plastic usage.
Eco-friendly upgrades include:
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Reusable bamboo cotton pads
https://londonbrowcompany.com/products/bamboo-reusable-make-up-pads -
Bamboo cotton buds
https://londonbrowcompany.com/products/bamboo-cotton-buds -
Glass or metal mixing tools instead of disposable plastic
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Refillable aftercare products
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Using product pumps and dispensers to reduce unnecessary waste
Small changes add up quickly — especially when you work with dozens of clients weekly.
3. Choose Recyclable or Minimal Packaging
One of our biggest commitments at The London Brow Company is packaging that’s kinder to the planet.
Our product packaging:
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Uses recyclable materials wherever possible
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Avoids unnecessary plastic
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Features minimal, sustainably minded design
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Reduces excess filler and waste in shipping
When choosing products for your salon, look for brands that align with your environmental values. Reusable, recyclable, and low-waste packaging not only benefits the planet — it enhances the premium, conscious experience clients associate with your business.
4. Stock Long-Lasting, High-Performance Products
High-quality products don’t just give better results — they reduce waste by lasting longer.
For example:
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Hybrid Brow Dye provides long-lasting stain and colour, reducing the need for frequent reapplications.
https://londonbrowcompany.com/products/hybrid-brow-dye-full-collection -
London Brow Doctor and Keratin Boost Serum help clients maintain results at home, extending the life of the treatment and reducing unnecessary salon visits.
https://londonbrowcompany.com/products/london-brow-doctor
https://londonbrowcompany.com/products/london-brow-keratin-boost-serum
Choosing products built to perform reduces the amount of product you need to use per service — which means less packaging, less refill consumption, and less waste overall.
5. Support Local & Small-Batch Manufacturing
Sustainability isn’t only about materials — it’s also about how and where a product is made.
At The London Brow Company:
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Products are made in the UK
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Manufacturing is done in small, controlled batches to reduce waste
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Our supply chain supports ethical labour and low-impact production
For your salon, purchasing from local or UK-made brands helps reduce carbon emissions linked to global shipping. It also keeps your supply chain clean and reliable.
6. Introduce Eco-Friendly Salon Operations
Beyond products, sustainability extends into your daily salon habits.
Easy operational shifts include:
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Switching to LED lighting
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Washing towels on eco-friendly cycles
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Using biodegradable cleaning solutions
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Offering digital consultation forms
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Providing clients with digital aftercare instead of printed sheets
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Using energy-efficient heating and appliances
These improvements are simple, low-cost, and help create a conscious, modern salon environment.
7. Encourage Clients to Choose Sustainable Retail
Clients love to support eco-conscious beauty — especially when guided by a trusted professional.
Retail sustainably minded products like:
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London Brow Doctor
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Keratin Boost Serum
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Reusable Bamboo Pads
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Tinted Brow Mascara (low-waste alternative to brow pencils)
https://londonbrowcompany.com/products/london-brow-tinted-mascara
Educating clients on why sustainable retail choices matter not only boosts revenue — it strengthens your reputation as a salon that cares.
Final Thoughts
Sustainability doesn’t require perfection — it requires intention. By choosing ethical products, reducing waste, and making conscious operational decisions, your salon can become a calm, eco-friendly space that aligns with the values of today’s beauty clients.
At The London Brow Company, our mission is to make professional beauty better for both people and the planet. With every vegan formula, recyclable package, and eco-friendly tool, we’re committed to helping you build a greener, more luxurious salon experience.
Explore our full sustainable professional range:
https://londonbrowcompany.com/collections/brow-products