Seasonal Switch-Up: Updating Your Routine for Fall/Winter 🍂
As the crisp chill of autumn rolls in and winter starts whispering at the door, it’s time to do more than just swap your wardrobe — your beauty routine needs a seasonal switch-up too. The colder months bring dry air, lower humidity, and harsher conditions that can take a toll on your skin, lashes, and brows.
At The London Brow Company, we believe your routine should evolve with the seasons to keep you (and your clients) glowing all year round. Here’s how to transition your beauty routine from summer to fall/winter the right way.
1. Hydration Is Everything
When temperatures drop, so does your skin’s moisture level. Cold air and indoor heating can quickly strip away natural oils, leaving your skin dry and dull.
💧 Pro Tip: Switch to a richer, hydrating moisturiser and add a nourishing facial oil or serum into your daily routine. Our London Brow Hydrating Serum helps lock in moisture while keeping the skin and brow area soft and supple — perfect for post-treatment care too.
2. Nourish Your Brows & Lashes
Just like your skin, your brows and lashes can suffer in the colder months. The lack of humidity can make brow hairs brittle and lashes more prone to breakage.
✨ Try This: Use our London Brow Lamination Nourishing Serum daily. Packed with vitamins and natural oils, it restores strength and shine, helping maintain that fresh, fluffy brow look between appointments.
3. Gentle Exfoliation for Glowing Skin
Even though your tan may be fading, your glow doesn’t have to! Regular gentle exfoliation removes dead skin cells and helps your moisturisers absorb better.
🧖♀️ Avoid harsh scrubs — instead, opt for a mild exfoliator once or twice a week to reveal healthy, radiant skin.
4. Protect Your Treatments
Colder air and wind can dehydrate the delicate skin around your eyes and brows, so after any professional treatments like brow lamination, lash lifting, or tinting, be extra mindful of aftercare.
🌿 Pro Tip: Always use the aftercare products recommended by your technician. Our London Brow Aftercare Range is formulated to protect and extend treatment results — keeping your clients’ brows and lashes looking flawless longer.
5. Winter Is the Perfect Time for Growth
Fall and winter are ideal seasons to focus on repairing and strengthening your brows and lashes. Between reduced sun exposure and cooler temperatures, your hair has a better chance to recover from summer damage.
🌱 Introduce a growth serum or nourishing oil to your nightly routine to encourage thicker, healthier results by spring.
6. Keep It Clean
With colder weather comes an increase in indoor time — and with that, more exposure to central heating and dust. Regularly cleansing your skin and brows helps prevent buildup and irritation.
🧼 Try a gentle, pH-balanced cleanser and avoid over-washing, which can strip natural oils.
Embrace the Season with Confidence
Updating your routine for fall and winter doesn’t have to be complicated — it’s all about protection, nourishment, and hydration. With the right care (and the right products), you can maintain beautiful, healthy brows, lashes, and skin no matter how cold it gets outside.
Explore our full range of vegan, cruelty-free, and sustainable products at The London Brow Company to help your clients transition seamlessly into the new season — glowing, confident, and ready for the months ahead.